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What is Search Engine Optimization?

Search Engine Optimization, which you will often see abbreviated as SEO, is manipulating your website to be found by the Search Engines.

Google defines SEO as:

SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
(Source http://www.google.com/support/webmasters/bin/answer.py?answer=35291)
 
Search Engine Optimization affords businesses the ability to get their website listed on the “organic” or natural listings of a Search Engine’s index. The reasoning behind doing this is simple – location, location, location. The more visible you are for your customer, the better chance you have of them purchasing your products/services.

That said, we conform to the following criteria for each Optimization we perfor:

• Website Analysis
• Competitive Analysis
• Ideal Keywords to Optimize
• Currently Ranking Report
• Amount of Keyword searches per month
• Google PageRank
• Link Popularity Check
• URL Friendliness Analysis
• Much more

Here is a real-world example of how The Florida Design Groups Search Engine Optimization has benefited one of our clients:

CASE STUDY: PALM BEACH SELLS REALTY

Additional world-class suite of services:

Search Engine Optimization, eCommerce Design, Optimized Press Releases